Overview
Comet Suite (whitelabelsuite.com) provides a comprehensive marketing platform and initially sought a small trial—15 appointments—to test IceBreakerz’s appointment setting services. Once they saw early wins, they expanded the scope to 150 appointments, aiming to keep their sales team focused on closing deals instead of prospecting.
Problems
Needed a quick boost in outreach to capture a growing market.
Required a steady flow of quality leads to maintain sales momentum.
Desired to keep internal sales reps focused on closing rather than early-stage prospecting.
Challenges
Identifying the right Ideal Customer Profile (ICP) in a saturated market.
Crafting new messaging that would resonate with recruitment and marketing audiences.
Building compliant, high-quality prospect lists within tight timelines.
Coordinating smoothly with Comet Suite’s in-house sales team while scaling outreach.
Solution
Generated 28 appointments in the first month, with 70% becoming genuine opportunities.
Scaled up to 150 total appointments, leading to over £2.2 million in pipeline value.
Refined ICP and messaging boosted prospect engagement rates.
Freed up Comet Suite’s sales team to focus on closing, ultimately driving faster revenue growth.
