Overview
AlwaysPlugged is the world’s first music business intelligence tool, combining comprehensive industry contact data with an educational community for artists. They wanted to reach a broad audience before launch to secure an early user base and validate the platform.
Problems
Need for a scalable way to introduce their platform to potential users.
Desire to build credibility and trust within the music and entertainment community.
Hadn't done outreach before and had no idea how the software would be received.
Challenges
Limited initial database of industry contacts.
Tight pre-launch window to generate meaningful awareness and user signups.
Need to ensure GDPR compliance while scaling outreach.
Low brand recognition in an already crowded market.
Pressure to quickly build trust and credibility with both potential users and influencers.
Solution
Grew the contact list by merging existing client data with a new, GDPR-compliant database.
Collaborated with content creators to build excitement and credibility.
Drove over 5,500 signups in three months, surpassing initial targets and setting a strong foundation for launch.
