Client
Ric
Category
Finance
Website
Timeline
Upto 18 months (ongoing)
Services
PPC Marketing (Google Ads)
Overview
Irish Trading Whiskey was working with another agency but felt the cost per lead was too high and that lead quality was poor. Our review uncovered core account issues, prompting us to refine keyword targeting and completely rebuild their landing page. This reset allowed the campaign to gain traction and deliver tangible results much faster than expected.
Problems
High Cost per Lead (£150).
Inconsistent lead quality, making it hard to convert interest into sales.
Broad match keywords and minimal optimization led to wasted ad spend.
Challenges
Overhauling the campaign quickly to stop budget bleed.
Redesigning the landing page while keeping the brand consistent.
Maintaining compliance and best practices in a regulated industry (alcohol-related).
Convincing ITW to shift away from prior targeting methods and trust the new approach.
Solution
Brought CPL down to £100, while substantially improving lead quality.
Delivered £350,000 in revenue from just £10,000 ad spend in December 2023.
Formed a long-term partnership that expanded to include social media and SEO services—solidifying IceBreakerz as ITW’s go-to marketing partner.
